Rabbit Ears Motel

Refreshing a beloved Steamboat Springs landmark for the next generation of travelers.

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Client Snapshot

  • Industry: Hospitality (Family-Owned Motel)

  • Services: Full Rebrand + Website + Photography + Digital Assets

  • Timeline: 2-Day Intensive

  • Deliverables: Logo, brand system, responsive website, professional photography, social media + marketing templates

The Challenge

Rabbit Ears Motel is a Steamboat Springs icon, but its legacy brand and outdated web presence weren’t connecting with younger, modern travelers. Facing competition from chain hotels and vacation rentals, they needed a refreshed identity that honored their heritage while appealing to a new audience.

Retro-style motel sign shaped like a bunny, with a pink neon rabbit head, reading "Rabbit Ears Motel." The sign also includes "Quality Lodging" and "No Vacancy" text panels.
A retro-style sign for Rabbit Ears Motel in Steamboat Springs, CO, featuring a large pink cartoon bunny head, bold text, "NO VACANCY," and a row of colorful bunny head graphics on the right.

Our Approach

Through a BeeBranded Intensive Sprint, we:

  • Developed a cohesive brand identity and guidelines.
  • Designed a modern, responsive website with updated content and property details.
  • Captured professional photography showcasing upgrades and lifestyle appeal.
  • Created social media and marketing assets to engage both loyal and new guests.

The Outcome

  • A reimagined identity that balances heritage with modern hospitality.
  • A website that improves usability and communicates the motel’s unique story.
  • Visual and digital assets that extend brand consistency across every guest touchpoint.
  • Delivered in just two days through our intensive model.
A branding mockup for “Rabbit Ears Motel” displays business cards, an open brand guide booklet, a smartphone with the motel’s website, and a hand holding a branded key card, all on a light gray surface.
Screenshot of the Rabbit Ears Motel website featuring a pink neon sign, booking button, scenic mountain photo, motel exterior, and sections highlighting amenities, local attractions, and special offers.
Screenshot of a motel website showing its exterior, a map of the premises, a room photo with a king bed and pull-out couch, room features, and booking options. The site promotes comfort and affordability.
Screenshot of the Rabbit Ears Motel website, featuring a pink rabbit logo, booking section, historic photos, and text about the motel's history, family ownership, and local charm, with a navigation menu and “Book Now” button.
A contact page for Rabbit Ears Motel shows a night exterior photo, a booking form, map, motel info, a contact form, and a pink rabbit logo at the bottom. Menus and a “Book Now” button are at the top.

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