How To Choose A Drone Photographer

Jun 25, 2018

It’s hard to give advice on how to choose a drone photographer without first looking into the history of drones and why they’re becoming so important to the commercial market.

Drones were originally created to be used by the military. An interesting fact is that the first unmanned aerial vehicle (UAV) was actually invented way back in 1918 during World War I. These UAVs were the predecessors to cruise missiles.

Fast forward to post 9/11 and we find the military using drones to scout targets in the war in Afghanistan. These drones were light, cheap, and sophisticated enough to allow them to be tightly controlled. It wasn’t long before companies began to realize the usefulness of drones for everyday purposes.

 

Types of Drone Photography

There are endless uses for drone photography which is why choosing the right drone photographer is important.

Currently, the real estate industry has adopted the use of drones to feature properties for sale. The use of drones to show the exterior of a home and the surrounding neighborhood can help a potential buyer quickly determine whether the property would be worth looking into further.

Drones can also be used to photograph or record sporting events, in landscape photography, or for marketing purposes. Drone photography is such a new aspect of marketing that its full potential has yet to be realized.

There are endless uses for drone photography which is why choosing the right drone photographer is important.

Choosing a Drone Photographer

When choosing a drone photographer, we suggest you ask whether your candidates have an FAA Part 107 Remote Pilot Certificate (FAA Airman Certificate). This ensures they have acquired the necessary knowledge and training to operate a UAV commercially.

You’ll also want to select a drone photographer who is properly insured. If your drone photographer is serious about their equipment and the quality of photos or videos they plan to produce they will have liability insurance. Some drone photographers go a step further and choose high liability limits to protect themselves and their clients. Other types of insurance can include:

  • Hull. Protects the business from physical damage to the drone.
  • Payload. Protects the business from physical damage to cameras or anything the drone is carrying.
  • Ground equipment. Protects any equipment needed to operate the drone from the ground.
  • Non-owned. Protects the business from liability if they do not own the drone they are operating for a project.
  • Personal injury. Protects the business from libel, slander, violation of privacy, and copyright infringement.

Feel free to ask your drone photographer which types of insurance they possess. This ensures you will not be held responsible for any accidents which may occur while the photographer is working on your project.

You’ll also want to think about the type of aerial photography or videography you’ll require. Shooting landscape or real estate photography is different from shooting sporting events or anything with moving objects so you’ll want to make sure you drone photographer is capable of meeting your needs.

 

Ask About Equipment Used

Along with choosing a drone photographer, you’ll want to make sure the photographer has the necessary equipment to handle your project. With an increasing amount of drones and cameras on the market, having the most expensive equipment doesn’t necessarily mean the photo quality will be better. That will depend on the skill level of the drone photographer you choose.

Once again, it’s important to keep your needs in mind to ensure your drone photographer’s equipment can handle your project.

Drone Photography or Drone Videography?

One of the advantages of drone photography is the equipment can record both high-quality photographs and high-quality video. It’s likely the drone photographer you choose will have the ability to shoot both photos and videos.

 

Ask for Samples

To expand on the photography or videography section above, you’ll want to ask for examples of your drone photographer’s past work. Photography and videography are two different processes and require different skills so make sure your drone photographer can shoot both, or shoots one extremely well.

Drone photography also requires a certain amount of editing and post-production work. This is another skill or area you’ll want to pay close attention to when choosing a drone photographer.

 

Figure Out Your Budget

Before selecting your drone photographer, you’ll also want to make sure they fit your budget. Remember, drone photography or drone videography consists of two major phases: Production and post-production/editing.

Find out if your drone photographer charges a flat fee for both phases or separately for each.

Additional Tip: This is also when you’ll want to find out how long your photographer will take to deliver your finished project (called turnaround time).

All in all, drones are getting cheaper and are becoming increasingly useful in commercial business. Using drone photography to highlight your businesses or the services you provide is still a new concept with very few companies taking advantage of it currently. Use the tips above to choose the right drone photographer for your needs.

Contact Hive180 if you have further questions or would like to find out how you can use drone photography for your business.

Hive 180 is...

a Steamboat Springs, Colorado-based full service marketing and advertising company. Our creative services include branding, logo development, graphic design, web development & hosting, photography, video, licensed drone operator, social networking, marketing strategies, digital marketing, search engine optimization (SEO), print collateral and general marketing consulting.

Hive 180 invites you to call us and engage in thought-provoking conversation. Come by for a coffee, or to bounce around ideas. If we’re a great fit to partner, we’ll pin point projects and layout a plan to grow your business.

“We love what we do. It’s not just words, but our daily inspiration. We are so lucky to create for our clients. We want you to think of us as your own in-house marketing team. We can be as much or as little as your goals require, but one element remains true…our energy, professionalism, creativity and integrity will be the foundation of all endeavors we take on together.”

– Daniel & Leslie, Hive 180 Owners