VIDEO MARKETING: Why your business needs it!

Mar 7, 2018 | Business, Hive 180, Marketing, Video

Video, why does your business needs this essential marketing tool?

Videos build trust – video lends a personality and deeper connection, allowing your clients to feel more engaged with you and your company.

Videos tell a story – Our brains processes visual information 60,000 times faster than words, and one minute of video is considered equivalent to around 1.8 million words. [1]

Google loves videos – We can’t say this enough. Videos increase the amount of time viewers spend on your site, therefore increasing your value to Google. Video transcripts are keywords indexed by Google. Boost those rankings!

Mobile users find video appealing – YouTube is 2nd only to Google in terms of search engine traffic. 1.5 billion logged-in users visit the site every month, averaging more than one hour per day watching videos, just on mobile devices! [3]

Videos explain it all – Let’s cut through the clutter and just show your customers why they need your product or services. Explainer videos offer a quick hook for new viewers and current customers alike.

Engage even lazy viewers  What’s easier than watching a video? No reading involved. Lazy to the max! People are so busy today, serve that modern consumer with snippets of easily digestible viewing.

Video encourages social interaction and sharing – With a click of a button this content is now reposted on social media outlets, you’re making it easier for people to create chatter around your business.

At Hive 180 we love creating targeting, engaging, effective and creative marketing videos for our clients. Let us bring your story to life with a custom marketing video.

The statistics say it all [2]:

More than 500 million hours of videos are watched on YouTube each day.

One-third of online activity is spent watching video.

92 percent of mobile video viewers share videos with others.

Marketers who use video grow revenue 49% faster than non-video users.