Why Content Matters

Jan 8, 2019

Ah, content. The one thing folks are just now beginning to understand. For those of us that don’t know what content is, let Hive 180 define it. Content can be the verbiage, blogs, videos, images and all other page filler that you have on your website to deliver your message. All of this is meant to inform, educate, and entertain. It can be used externally as part of your marketing strategy, or internally as part of your company culture.

However, it also means so much more. Let us explain.

 

SEO

SEO (Search Engine Optimization) is the number one reason you’ll want to add fresh content to your website and blog frequently.

Search engines like Google, Bing, Yahoo (does Yahoo still exist?) use “spiders” to crawl through the internet constantly. They assess all content so that when a request is typed into a search bar, the search engine can return the best and most relevant answers to your query. The better the content is related to your query, the higher it will appear on a results page.

The goal of ALL of your SEO content is to help your website appear as high as possible on the results page. The higher your website appears, the more likely searchers will click on it. 

The most important goal of content is to have a strategy and to stick to it.

Look Like the Expert in Your Field

Telling customers that you’re “the best” doesn’t mean anything if you can’t prove it. Providing constant and varied content on subjects that are important to your customers will prove to them that your company is a valuable resource for information, and ultimately your product or service.

We’ll elaborate on this more below, but content also helps to establish trust in your brand.  

 

Content Helps With Branding

Customers want to engage with your brand before buying. They want to see interesting ways your product can be used. They want to look at your company’s culture. They want to feel as if they would like to be a part of that culture. Also, as we touched on above, they want to know that they can trust your company to be what you say you are.

Establishing a brand takes time. We like to say “it’s a marathon, not a sprint.” There are many ways to use content to help establish your brand. A highly functional website with a customized, targeted logo and graphics is your first step.

The next step is to have a combination of the right-fit elements for you, such as a blog, Instagram, Facebook, Twitter, and LinkedIn profile. These blogs and social media profiles are where you can post content as frequently as needed to put your brand out there. These places are also where your potential customers will engage with you. There is no better marketing or advertising you can get than having your customers talking to their social network about your brand.

 

Employee empowerment

The beautiful thing about content is: anyone can create it. You don’t have to leave it all up to your marketing team. Any of your employees can help.

Content doesn’t only have to be used for bringing customers to your website. It can also be used internally to help your company share things such as new HR policies, company announcements, sales, customer service, product development, etc.

 

Builds your library

If you’re consistent with your content strategy then over time, you’ll slowly build an extensive content library. An extensive library is good for those who visit your website as well as for SEO. It’s also helpful for establishing your company’s brand. Visitors will have a wealth of reasons why they should stay on your website to find the information they need, as well as become fans.

The most important goal of content is to have a strategy and to stick to it. You’ll want to be consistent and creative. You’ll want to use it to draw customers in. If you need assistance or fresh ideas for content, contact Hive 180. We’ve been waiting for you.

Hive 180 is...

a Steamboat Springs, Colorado-based full service marketing and advertising company. Our creative services include branding, logo development, graphic design, web development & hosting, photography, video, licensed drone operator, social networking, marketing strategies, digital marketing, search engine optimization (SEO), print collateral and general marketing consulting.

Hive 180 invites you to call us and engage in thought-provoking conversation. Come by for a coffee, or to bounce around ideas. If we’re a great fit to partner, we’ll pin point projects and layout a plan to grow your business.

“We love what we do. It’s not just words, but our daily inspiration. We are so lucky to create for our clients. We want you to think of us as your own in-house marketing team. We can be as much or as little as your goals require, but one element remains true…our energy, professionalism, creativity and integrity will be the foundation of all endeavors we take on together.”

– Daniel & Leslie, Hive 180 Owners